Before Author.
Before Entrepreneur.
“Her career has been anything but conventional, starting in geology, pivoting into marketing, and eventually leading tech and e-commerce program innovations before launching one of Canada’s fastest-growing Lambrusco companies.”
Moirae Choquette is a Canadian Indigenous entrepreneur, author, and speaker recognized for her bold approach to business, creativity, and reinvention.
She’s the founder of Tomato Wheels Lambrusco, a women-led sparkling red wine label crafted in partnership with a fourth-generation vineyard in Italy. Since its 2022 launch, Tomato Wheels has sold out repeatedly and been featured in The Globe and Mail, The Finance Café, and Futurpreneur for shaking up traditional wine culture with authenticity and soul.
Moirae’s debut book, Just Ask Yourself (launching February 2026), is a collection of raw, reflective stories about truth, transformation, and the courage to face the questions most people spend their lives avoiding.
Moirae speaks openly with students about the realities of career growth, showing that a career path is rarely linear, and that’s where the real growth happens. Her talks have included sessions at Canadian Universities to the National Autonomous University of Mexico in Mexico City.
Named one of NACCA’s Women Entrepreneur Role Models, Moirae is also a passionate advocate for food security and climate action. She produces The V2X Podcast, which highlights innovation in clean energy, and previously created the Nudes for Noodles campaign to celebrate body diversity and support hunger relief initiatives. Her work continues to champion creativity, community, and the power of choosing your own path on your own terms.